Gamification | Gamifying Market System Facilitation Principles
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Can you play a facilitation role?


Online; offline

Game elements

Badge; Challenge; Narrative; Role-play; Re-playability


Matthew Ripley, Daniela Martinez (ILO), Joel Alcocer, Carlo Delu, Alessia Messuti (ITCILO), Giulia Ortoleva (Development), Fabrizio Furchi (Graphic)

About This Project

A market systems approach seeks to change the way that markets work, so that poor people are included in the benefits of growth and economic development. The aim is to tackle market failures and strengthen the private sector in a way that creates large-scale, lasting benefits for poor people.

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Market System Facilitation Principles need to be contextualized to allow learners master concrete behaviours. The motivations for gamifying Market System Facilitation Principles are the following:

  • Engage learners before a face-to-face training event through an online component which is not seen as a standard informative e-Learning module;
  • Introduce learners to Market System Facilitation Principles, which is a topic that will be covered within the face-to-face training but it is usually complicated to digest;
  • Recognize Market System Facilitation Principles and match them with relevant situations; Allow people to develop decision-making skills in context.


An online gamified module “Being a Market System Facilitator: Can you play the facilitation role?” was designed encouraging the creation of a facilitative mind-set.

Through the module, learners recognize challenging situations, take action and make decisions within certain time limits. It does not exist a right path to adopt in every situation; therefore, the story won’t have a unique end. According to the choices taken during the module, the learning path will be different as reality is not correct or incorrect, but multiple nuances co-exist according with how we interact with people (personalised learning and re-playability).